Overview
Hendrick’s launched Hendrick’s Anotherland, a global campaign designed to invite consumers to discover another side of the extraordinary gin, following the introduction of Another Hendrick’s, the brand’s first permanent addition in almost a decade. Brought to life through global immersive experiences and a cinematic content series, the campaign reflects Hendrick’s experience-led approach to brand building. To further support the campaign, 16 media and influencers were invited to a three day experience in New York including a media dinner with creator, Lesley Gracie as well as tastings and experiences in local accounts.
Campaign
Hendrick’s Anotherland
Markets
US, UK, Italy, Germany, France, GTR.
Global Lifestyle Influencer Coverage
Global Lifestyle Press Coverage
Another Hendrick’s Dinner with Lesley Gracie
Global Drinks Coverage
