Glenfiddich x i-D Magazine

Overview
A global media partnership with i-D Magazine to support the launch of Glenfiddich’s Grand Yozakura.

Working with i-D Magazine, Glenfiddich explored the celebration of Yozakura (the night time viewing of the Japanese cherry blossoms) through the eyes of three new-gen Tokyo creatives. Over the course of 24-hours, we meet DJ and music producer, Mars89; painter and Tokyo-native, Taichi Watanabe and fashion model Megumu all of whom have unique relationships and perspectives on the Sakura season and how it informs the visual and cultural movements within their own communities. Directed by Tokyo-based director Xavier Tera, we explore how the Sakura still remains, after hundreds of years, a lasting source of fascination and awe for generations of Japanese creatives.

Partnership
Glenfiddich x i-D Magazine

Markets
UK, US, China, Taiwan, South Africa, Germany and Australia