Overview
Virtual band Gorillaz partnered with G-SHOCK and the brand’s creator Kikuo Ibe to celebrate G-SHOCK's 35th anniversary with a limited edition collection of watches, a global campaign and a series of animated videos.
Partnership
Gorillaz x G-SHOCK
Markets
UK, US, Germany, Japan
Animated video series
Social assets
In-store experiential and events
Watch and packaging design by Jamie Hewlett
Music video product placement
International press
